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Community Corner

Pennies From Heaven Supporting The Boys & Girls Club of Manassas

Campaign Seeks Donations of Change to Benefit Boys & Girls Club of Manassas From The JCPenney at Manassas Mall

 From July 31 through August 27, JCPenney at Manassas Mall 8358 Sudley Road will be inviting it's customers to turn small change into pennies from heaven. By simply rounding up their purchases and donating the difference to Boys & Girls Club of Greater Washington, Manassas Branch customers can help make a big difference for kids in our community.

 ·For more than a decade, jcpenney has been the leading corporate advocate for the afterschool issue by distributing more than $100 million to life-enriching programs across every jcpenney community. 

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·To bring greater attention to the afterschool cause, jcpenney is stepping up its commitment by launching an inspiring new philanthropic initiative called “pennies from heaven.” 

·With schools facing cuts in education and resources – coupled with the fact that one in four students in the U.S. is unsupervised between 3pm and 6pm – there’s never been a more important time to advance the afterschool agenda and help narrow the education gap.  

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·Because jcpenney is launching a nationwide cause marketing campaign this back-to-school season, we hope support will be even greater this year as proceeds help us to continue serving the educational needs of area youth. 

·Supporters can also help to advance the cause by logging on to jcp.com/pennies and participating in the “pennies from heaven challenge.” 

·By joining the challenge, participants can complete various activities online that will ultimately help generate a donation to the afterschool cause.  

·Once participants collectively earn 100 million virtual pennies as a result of their online activities, jcpenney will donate an additional $1 million to its afterschool partners.

For further information contact:

Boys & Girls Clubs of Greater Washington

Andrea James, 202-540-2328

202-540-2328  ajames@bgcgw.org

JCPenney

Daphne Avila, 972-431-3400

972-431-3400  jcpcorpcomm@jcpenney.com

 

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